101 Dalmatians Cartoon Movie Poster

101 Dalmatians 1961 Disney Studios

After the very expensive Sleeping Beauty failed at the box-office the company was in debt, and there was some talk of closing down the animation department at the Disney studio. Although Walt Disney had been expanding the studio into other mediums such as live-action films, television and theme parks, he still had deep feelings for animation since he had built the company upon it. He wanted to continue producing animation at the studio, but he needed to cut the cost.

101 Dalmatians Cartoon Movie Poster

 
Film title: 101 Dalmatians
 
Image title: 101 Dalmatians Original Insert Movie Poster
 
Year: 1961
 
Width of Image: 14.00 inches
 
Height of Image: 36.00 inches
 
Width of Art: 14.00 inches
 
Height of Art: 36.00 inches
 
Price: $600.00

Ub Iwerks, in charge of special processes at the studio, had been experimenting with Xerox photography to aid in animation. By 1959 he had modified a Xerox camera to transfer drawings by animators directly to animation cels, eliminating the inking process and preserving the spontaneity of the penciled elements. The introduction of xerography eased graphic reproduction requirements, but at the price of being unable to deviate from a scratchy outline style because of the new (and time and money saving) technology's limitations.

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